Sunday, October 16, 2011

1991 to 1999: rising class of market

1991 - 1999
In 1991, Volkswagen launched the third generation Golf. This car also got the title of European Car of the Year in 1992. MK3 Golf and Jetta introduced in the North American market of Southern California in the late spring of 1993. Sedan version of the car is named the Vento in Europe, but still called Jetta in the U.S..

In the 1990's, VW began to raise its market class to class market that was once occupied by Audi. This is because Audi is now well into the next grade and compete with other luxury car manufacturers like Mercedes-Benz and BMW. Meanwhile, other manufacturers under the VW Group, Skoda and SEAT namely, the class turns occupying the market left by VW.

At the end of 1997 VW MK4 Golf re-launched. The chassis of this car back to share with other Volkswagen Group is the Jetta, New Beetle, SEAT Toledo, SEAT León, Audi A3, Audi TT and Skoda Octavia.

VW's other models at that time such as Polo hatchback and sedan Passat. Then there are also Scirocco and

In 1994, Volkswagen betraying a concept car called Concept One, a car-themed "retro"-like shape with the Beetle. Due to good response from the community about this concept car, the production version of this car was eventually developed and named the Volkswagen New Beetle. Base of the car itself is larger than the VW Golf.

Finally VW markets in North America climbed since the latest generation Golf and Jetta was launched there. VW is also providing additional bike racks at the 1996 Jetta sedan. The emergence of the New Beetle and the fifth generation of the Passat part in contributing to increased sales of these brands.

In the UK, Volkswagen increased market share in the 1990's. In 1990, VW Golf is the 12th most popular car in the UK with sales approaching 50,000 units. VW Polo MK3 also obtain similar success in the 1990's. In 1999, VW Golf MK4 VW managed to become the first in the list of 10 most popular new car in the UK

In the late 1990s, under the leadership of CEO Ferdinand Piech, VW has had 3 luxury brands: Audi, Bentley, and Bugatti. Audi plans to include Lamborghini super small car which will be called Gallardo, as well as other super cars Murcielago and Reventon later. At the end of 2008, Lamborghini concept cars show off their 4-door sedan called the Lamborghini Estoque.

For Bentley, their future within the Volkswagen Group began to look brighter when Bentley Bentley Continental managed to increase sales to reach 10,000 units.

Bugatti, after VW bought the rights to use its brand, soon showed three concept cars, including the Bugatti EB110 (coupé and saloon) and the Bugatti Chiron. Bugatti Veyron then launched, the car has a maximum speed of 252 mph (406 km / h).

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