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| Volkswagen - tipe 1 ( Cabriolet1953 ) |
1945 to 1948: to survive under the pressure of the Allies
While I was occupied Germany, the Allies implement policies in accordance with the Morgenthau Plan, which eliminates all the weapons that could potentially lead to war in the later the day. As part of this industry in Germany will be detained. Production of German cars at that time was limited to a maximum of 10% of total automobile production in 1936.
As already mentioned above, the Volkswagen factory in Wolfsburg is controlled by England in 1945, and its parts will be dismantled and taken to England.
Luckily, no British car manufacturer wants to take over the factory. Finally, the factory survived by producing cars for the British Army. Ally finally change the policy of "dismantling" them at the end of 1946 to mid-1947, although the policy for the heavy equipment industry continued until 1951. Thanks to services of a British Army Ivan Hirst, Volkswagen managed to survive in times of this difficult to then get up and be part of Germany's economic recovery.
After 1948: the icon of the West German regeneration
Beginning in 1948, Volkswagen became a very important element, both the symbol and economy, for the regeneration of West Germany. Heinrich Nordhoff (1899-1968), senior managers Nantan at Opel, recruited by the company to run this plant in 1948. In the year 1949, Ivan Hirst left the company because now it is controlled by West German government and the state of Lower Saxony. Outside the commercial model of the Volkswagen Type 2 and VW Karmann Ghia sports car, Nordhoff seek a model policy until his death in 1968.
Volkswagen began selling cars in the United States in 1949, but in that year only 2 units are sold. When he first entered the U.S. market, Volkswagen cars for sale with the name "Victory Wagon". Volkswagen America was founded in April 1955 to improve standards and quality and service in the United States. Sales of Volkswagen Beetle Type 1 continued to increase until it touches the production of one million units in 1955.
In Canada, Volkswagen Canada ordered his first car on July 10, 1952. Products Volkswagen first introduced in the Canadian public on the Canadian National Exhibition in August 1952 and well received. Most first arrived in Toronto in December 1952. In 1955, Volskwagen established a factory covering an area of 32-acre (130,000 m²) in Scarboro's Golden Mile. Here, administration buildings, showrooms, service, spare parts and repairs area of 60,000-ft ² (5.600 m²) built, and added more warehouse area of 60,000 feet (18,000m) which was built in 1957.
Volkswagen sales finally increased, thanks to help from advertising firm Doyle, Dane Bernbach, based in New York. In addition, despite worldwide car This officially named Beetle, but in the U.S. VW Beetle was never officially named, only referring to the name of the Type 1. Over time, the car is starting to look outdated in the 1960's and The 1970s, but thanks to good advertising and good reputation as a reliable car, Volkswagen Beetle can finally pass the sales record for the Ford Model T. Dated February 17 1972, the Beetle has sold 15,007,034. So since that time has a Volkswagen Beetle title as the largest selling car for one type of model.
To celebrate the success of the Beetle through the sale of Ford's Model T and also the success at the Baja 1000 race in Mexico, Volskwagen could reproduce a special edition of the Beetle. Car It is sold under the name "Baja Champion SE" in the United States and "Marathon" Superbeetle in other parts of the world.
While I was occupied Germany, the Allies implement policies in accordance with the Morgenthau Plan, which eliminates all the weapons that could potentially lead to war in the later the day. As part of this industry in Germany will be detained. Production of German cars at that time was limited to a maximum of 10% of total automobile production in 1936.
As already mentioned above, the Volkswagen factory in Wolfsburg is controlled by England in 1945, and its parts will be dismantled and taken to England.
Luckily, no British car manufacturer wants to take over the factory. Finally, the factory survived by producing cars for the British Army. Ally finally change the policy of "dismantling" them at the end of 1946 to mid-1947, although the policy for the heavy equipment industry continued until 1951. Thanks to services of a British Army Ivan Hirst, Volkswagen managed to survive in times of this difficult to then get up and be part of Germany's economic recovery.
After 1948: the icon of the West German regeneration
Beginning in 1948, Volkswagen became a very important element, both the symbol and economy, for the regeneration of West Germany. Heinrich Nordhoff (1899-1968), senior managers Nantan at Opel, recruited by the company to run this plant in 1948. In the year 1949, Ivan Hirst left the company because now it is controlled by West German government and the state of Lower Saxony. Outside the commercial model of the Volkswagen Type 2 and VW Karmann Ghia sports car, Nordhoff seek a model policy until his death in 1968.
Volkswagen began selling cars in the United States in 1949, but in that year only 2 units are sold. When he first entered the U.S. market, Volkswagen cars for sale with the name "Victory Wagon". Volkswagen America was founded in April 1955 to improve standards and quality and service in the United States. Sales of Volkswagen Beetle Type 1 continued to increase until it touches the production of one million units in 1955.
In Canada, Volkswagen Canada ordered his first car on July 10, 1952. Products Volkswagen first introduced in the Canadian public on the Canadian National Exhibition in August 1952 and well received. Most first arrived in Toronto in December 1952. In 1955, Volskwagen established a factory covering an area of 32-acre (130,000 m²) in Scarboro's Golden Mile. Here, administration buildings, showrooms, service, spare parts and repairs area of 60,000-ft ² (5.600 m²) built, and added more warehouse area of 60,000 feet (18,000m) which was built in 1957.
Volkswagen sales finally increased, thanks to help from advertising firm Doyle, Dane Bernbach, based in New York. In addition, despite worldwide car This officially named Beetle, but in the U.S. VW Beetle was never officially named, only referring to the name of the Type 1. Over time, the car is starting to look outdated in the 1960's and The 1970s, but thanks to good advertising and good reputation as a reliable car, Volkswagen Beetle can finally pass the sales record for the Ford Model T. Dated February 17 1972, the Beetle has sold 15,007,034. So since that time has a Volkswagen Beetle title as the largest selling car for one type of model.
To celebrate the success of the Beetle through the sale of Ford's Model T and also the success at the Baja 1000 race in Mexico, Volskwagen could reproduce a special edition of the Beetle. Car It is sold under the name "Baja Champion SE" in the United States and "Marathon" Superbeetle in other parts of the world.
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